312 respondents with a margin of error of 6% (with a confidence level of 95%) This can give a good idea for both complementary icons and better tagging.įor what purposes customers use icons. For example, we can see that the keyword “ account” is used together with all these others: “ accounting”, “ accounts”, “ bank”, “ bank account”, “ contact”, “ email”, “ login”, “ profile”, “ settings”, and “ user”. To make things easier to find, the same data is grouped by keyword in the table below, to show all the different variations used when customers searched a second time. Some examples of synonyms that customers frequently use are “ file” and “ document”, or “ web” and “ internet”. The data shows what keywords customers use to find icons and when these are synonyms, it is a good idea to tag your icons with both, as this will help the customer find the icon faster. This way, customers can buy them together.Īnd last, it gives a hint for tagging your icons better - Synonym tags. If you know that, for example, customers look for “ email” and then search for “ phone” immediately after, you know your icon set should include icons for both keywords.
This data can give two important pieces of information.įirst, it gives an idea of what icons to include in the same set - Complementary icons. Subsequent keywords used in searches on Iconfinder ordered by the number of searches (Dates: to Nov 30, 2019). The graph below shows how the number of searches for the seasonal keywords evolved during the quarter.
First, we share some data on what seasonal icons to create in the first quarter of 2020 according to what customers search for. With Iconfinder reaching 4 million icons, it is now more important than ever to know the market and create the right icons.
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